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TruGolf Announces Content Partnership with IMG




Italy’s Royal Golf La Bagnaia Becomes First-Ever IMG-managed Club Made Available to E6 CONNECT Subscribers

TruGolf to Continue Updating its E6 CONNECT Software to Include Additional IMG Clubs


SALT LAKE CITY  – TruGolf, the nation’s leading virtual golf company and developer of E6 CONNECT software, today announced a new content partnership with IMG Golf Course Services, a global leader in the design, development, marketing, and management of world class golf courses, to provide E6 CONNECT subscribers with access to virtual recreations of IMG Golf Course Services’ most stunning venues around the world. 

The first content released will feature Italy’s Royal Golf La Bagnaia, an 18-hole championship golf course designed by famed architect Robert Trent Jones Jr. Consistently awarded with “Top 100” rankings for Golf World UKthe course is perfectly harmonized with the gentle hills and cypress trees in the heart of Tuscany, which complements the stunning landscape and luxurious resort. 

“We’re thrilled to bring the best courses from around the world to our users,” said TruGolf’s Vice President of Business Development Ryan Jones. “Since we started building virtual golf software in the 1980s, we have explored the world’s most stunning locations in our efforts to make them available for our users to experience. Our partnership with IMG Golf Course Services will accelerate that, providing TruGolf customers with access to stunning courses like Royal Golf La Bagnaia.” 

A golf technology pioneer for almost 40 years, TruGolf is responsible for developing E6 CONNECT, the industry-standard golf simulator software. The perfect tool for home or commercial use, it delivers the highest-quality, most lifelike, and customizable software ever created.

“We couldn’t have asked for a better partner to virtually recreate our network of elite golf courses around the world,” said Leonardo Izzi, director of marketing for IMG’s Golf Course Services division. “The TruGolf team has truly outdone themselves in capturing the essence of Royal Golf La Bagnaia and bringing it to life.” 

For more than 30 years, the group has set the standard for excellence in golf course design and golf club management. IMG’s Golf Course Services team currently provides a diverse range of management and marketing services to more than 25 award winning clubs and resorts. 

“We were impressed with the effort TruGolf made into recreating the course,” said Martin Shaw, General Manager at Royal Golf La Bagnaia. “The team flew out to map, scan, and photograph the course, ensuring complete accuracy. We are proud to have this course recreated with such high detail and made playable to golfers around the world.” 

Nestled in the heart of the enchanting Tuscan countryside, and located just seven miles outside of Siena, the stunning La Bagnaia Golf Resort provides a worldclass five-star experience that’s regarded as one of the best in Italy. The resort, a converted authentic medieval hamlet, features multiple rooms and suites decorated in an authentic Tuscan style.

Users can purchase a Subscription and experience Royal Golf La Bagnaia at:

About TruGolf Simulators  

Since 1983, TruGolf has been passionate about driving the golf industry with innovative indoor golf solutions. We build products that capture the spirit of golf. Our mission is to help grow the game by making it more Available, Approachable, and Affordable through technology – because we believe Golf is for Everyone.  

Our team has built award-winning video games (“Links”), innovative hardware solutions, and an all-new e-sports platform to connect golfers around the world with E6 CONNECT, the brand’s industry-leading software. Since TruGolf’s beginning, we have continued to define and redefine what is possible with golf technology.  

In addition to offering a variety of custom, professional, and portable golf simulators, TruGolf’s latest launch monitor, APOGEE, is the most accurate and easiest to use launch monitor available. Features include its unique APOGEE Voice Assistant, a Voice Command System that allows users to navigate their E6 CONNECT gameplay within rounds and practice sessions; Laser Launchpad, a laser indicator that shows users where to place the ball and when the system is ready to record a swing; and the Point-of-Impact (POI) slow-motion replay video.